Protecting Your Brand

Protecting Your Brand

BCA Seminar held in London proves a roaring success


The BCA (Beauty Companies Association) held an educational seminar on Tuesday 22nd July to help raise awareness and offer expert advice, on how to protect your brand from the issues of unauthorised stockists and un-trained therapists.


The unique event, held at the International Institute for Anti-Aging, proved a great success. There were 35 delegates in attendance, and speakers for the event included top, key figures Richard Lambert from Habia, Jacqueline Vidal from Skills Active and Steve Baker of IMPS.

First to speak, was foremost anti-counterfeit and intellectual property specialist Steve Baker of IMPS, who offered the audience expert advice on how brands can protect themselves from current scams facing the industry, such as counterfeit goods, unauthorised stockists and the problems that brand’s face from sites such as eBay and Amazon. Steve offered the audience valuable advice, which included how registering with trading standards can help to stop illegal distribution through EU checks. Steve commented, “From what I’ve been told, it seems that there is a lack of awareness of what can be done under the legislation, especially in regard to trademarks”

Richard Lambert and Jacqueline Vidal, spoke to the audience about the introduction of the Independent Professional Registers in beauty, nails and spa. These government backed registers aim to raise the profile of, and professionalism within the sector. Together they informed the audience, about the changes they wished to implement to the industry, and asked brand’s in attendance to help back the initiative.

The talk was followed by an informative question and answer session with the audience, giving them the opportunity to target their specific issues and concerns. The BCA event proved to be very educational and insightful, offering valuable advice to delegates, and aiming to raise professionalism and standards within the beauty industry.

Chairman of the BCA Dean Nathanson, offers his thoughts on the successful event, “Our BCA Business Seminars have been really well received, the feedback has been really positive as to how informative these BCA events are, and what a great networking opportunity they provide. There was a fantastic turn-out on the day from both BCA members, and non-members, who relished the opportunity to learn more about how to protect their brands.”

The next annual BCA seminar will be held on the 30th September 2014 at the London Transport Museum. We are pleased to announce that tickets are already selling well, for more information on how to purchase your ticket please visit www.bca-uk.org/events