Improve Your Success at Beauty Exhibitions

Improve Your Success at Beauty Exhibitions


On Tuesday 24th March, the Beauty Companies Association (BCA) had their first ever educational seminar, over a delicious lunch hosted at the Institute of Anti-ageing. The thought-provoking conversation covered a number of common issues that companies face whilst exhibiting at beauty shows, with talks from Simon Naudi, the Managing Director of training company Answer Training, Ian Archbold, the Show Director of Olympia Beauty and Mark Maloney, the Managing Director of Professional Beauty.


Simon Naudi kicked off the seminar with his do’s and don’ts of exhibiting, and with 20 years experience of selling stands, organising conferences, running exhibitor workshops and exhibiting at numerous shows – it was great to hear his valuable insights. Simon gave tips on how to reduce queues at stands, make the best first impression, saving money on exhibiting and how best to catch someone’s attention, driving them to your stand.

Ian Archbold and Mark Moloney then took turns to discuss their respective shows, giving details on how to make to most out of exhibiting by contacting their PR Teams prior to the show, new ideas or themes and any other points they had – which was followed by a insightful and informative question and answer session, giving the attendees the chance to voice their opinions on what they would like to see change at the shows in the future and ask any relevant questions.

As the day was open to non-members of the BCA as well as the members, it was a great chance for industry leaders to get together and discuss various issues within the industry.

Chairman of the BCA Dean Nathanson, offers his thoughts on the seminar:


The BCA educational seminar on “how to getter better results from exhibitions” provided insightful methods and techniques for attracting visitors, qualifying prospects and generating business from exhibitions. It was also particularly valuable to hear from two of the main exhibition organisers about the free promotion and marketing opportunities that are available to exhibitors and the various discounts available to BCA members.


The lively debate that followed the seminar, whereby exhibitors informed the exhibition organisers as to the changes and improvements they would like to see being made to the current exhibition formats really served to highlight the BCA’s mission statement that as a collective voice we can shape the future of our industry.

This was the first of the BCA’s educational seminars and the superb feedback from attendees was that it provided valuable business information and a great forum to exchange ideas with fellow suppliers and industry experts. I am confident that the BCA’s future educational seminars will attract even more beauty industry suppliers that will have recognised the value of becoming a BCA member.”