BCA Business Seminar 2013

BCA Business Seminar 2013


A lot more than smoke and mirrors, we all learnt a lot”: a quote from an attendee at the Beauty Companies Associations’ Business Seminar held at the world famous headquarters of The Magic Circle.

The event took place on November 7th and concentrated on maximising business success in the beauty industry, featuring presentations by high profile business entrepreneurs who shared their pathways to achievement with the packed audience who were keen to expand their knowledge, particularly on the rapidly changing CRM and new media landscapes.

Commencing with an address from the BCA Chair, Dean Nathanson, he welcomed the attendees and introduced the first speaker, BBC Apprentice winner 2011, inventor and Lord Sugar's Business Partner, Tom Pellereau.

Inventor of the hugely successful S-file, Tom concentrated on his approach to developing a business prior to his success on The Apprentice – his top tip, if you have a strong vision, do all the ground work yourself – it saves money and you do not compromise that vision. He then explained how he successfully took his product to the market, and outlined how he used social media, and particularly Twitter, to harness User Generated Content to create stories conversations and recommendations for his product, a subject of considerable interest to the audience.

Tom was followed by the founder and CEO Wahanda, the largest online health, beauty and wellness marketplace, Lopo Champalimaud. With over 1.5 million visitors, he explained how Wahanda has well and truly harnessed the power of online marketing, communications and interactions and how Wahanda is maintaining its premiere position in the marketplace. Lopo advised that mobile is becoming the primary platform for consumers, and over 40% of Wahanda bookings are made through mobile devices.

Jon Hardwick, vice chair of the bca then addressed the packed room discussing the benefits of joining the bca, before introducing the keynote speaker, Aaron Chatterley, Co-founder and CEO of feelunique.com, Europe’s largest online premium beauty retailer and the current holder of the Institute of Directors Large Organisation Director of the Year title.

Aaron spoke about how he built feelunique.com, transforming its “grey-market” origins to selling premium beauty products from brands that include Dior, Armarni, Benefit, Olay, L’Oreal, Prada and Garnier. Looking to the future, Aaron cited his future goal for feelunique.com is to become “the ASOS of beauty”, raise awareness to 75% and turnover to £100million. Alongside speaking about his own success, Aaron also offered attendees top tips and advice.

After a packed morning, delegates had a chance over lunch to network with other senior members of the Beauty Industry and meet up with surprise guest and current holder of the Apprentice title, Dr Leah Totton, who took part in raising funds for the Healing Hands Network, the bca’s nominated charity, who also benefitted from a prize raffle and 10% of proceeds from the event.

A delighted Dean Nathanson summed up the event; “As the bca grows in both members and influence from the beauty industry, we felt that an event that featured inspirational innovators and business leaders addressing our members would be genuinely appreciated by our members. From the great feedback we have had so far, I believe we have well and truly succeeded, thanks to all of our speakers and our members who attended the event”